Internet Brands to Acquire PulsePoint
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PulsePoint Inc.
NEW YORK, April 29, 2021 /PRNewswire/ Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. ( WebMD ), a leader in health information services for physicians and consumers, today announced an agreement to acquire PulsePoint Inc., a leading technology company using real-time data to unlock and activate health insights. Internet Brands acquisition of PulsePoint accelerates its expansion into the healthcare marketing technology space, adding enhanced programmatic and data capabilities across its portfolio of companies.
As part of Internet Brands, PulsePoint s technology will help deliver next generation, privacy-focused targeting and analysis for a post-cookie marketplace. PulsePoint s machine learning engine powers its ability to deliver personalized messaging at each stage of the health journey. With real time intelligent customer decision-making tools, health marketer
WebMD launches WebMD PracticePro, the most comprehensive patient engagement solution for medical practices
WebMD PracticePro provides medical practices the most comprehensive set of growth tools available to engage patients at every step of the patient journey
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NEW YORK, April 7, 2021 /PRNewswire/ WebMD today announced the launch of WebMD PracticePro, a new feature-rich, all-in-one platform that enables medical practices to attract, retain and engage more patients.
With 76 million monthly website visitors to WebMD.com and unprecedented domain authority, WebMD PracticePro is uniquely positioned to boost a practice s online visibility. The company s comprehensive platform enables doctors to be discovered by more patients online and engage patients throughout the patient journey.