FTE explores a selection of the top trends and technologies for 2023 and beyond, including automation, robotics, the metaverse, Urban Air Mobility, digital identity and more.
We will get to the point directly. According to the 2022 Hotel Technology Survey conducted by HotelOperations.com and Benchmark Research Partners, about 45% - 50% of hoteliers believe that technology providers don t understand their needs. As a globally leading hospitality technology provider, this was quite a discovery for us. After all, technology is the only saviour for hotels of all sizes in today s rapidly evolving business dynamics and guest expectations.
“Sorry, you’ll have to give me a minute. I think I have to delete some things off my phone,” muttered my colleague, whom I had met up with for coffee, as he squinted at his iPhone in an exasperated fashion. “I have 128 GB of storage; I don’t understand how this always happens.” Of course, this is a familiar technological crux, as iPhone users frequently complain of operational dysfunction as their phone storage creeps toward its capacity limits. More often than not, this problem arrives not because we’ve all assumed the role of an amateur photographer and maxed out our photo albums; but because we simply have too many apps installed on our devices. In many ways, iPhones represent the ultimate tool for connectivity and convenience with credit to the apps they’re able to store and run; however, with too many apps taking up backend real estate, the functionality of these devices may be compromised.
Independent hotels account for about 40%-50% of the world s total hotel pool. And like bigger group or chain brands, these hospitality entities also want to accomplish four primary objectives - filling all their rooms, selling at the best rates, exceeding guest expectations, and maximizing profit. But as every business has unique challenges, hotels in this category also face several of them, including chaotic and competitive market conditions, a shortage of skilled workforce, etc.