The mandate includes digital media and website management duties by
Updated: Mar 10, 2021 12:11 PM
Havas Media India has won the digital media mandate for Wai Wai, a popular noodle brand from Chaudhary Group (CG Foods) headquartered in Nepal. The mandate includes digital media and website management duties.
The account will be handled out of the agency’s Gurgaon office led by
Uday Mohan, President – North & West India, Havas Media.
CG Foods, an enterprise of CG Corp Global is a company engaged in manufacturing and sales of instant noodles, snacks, sauces and beverages. It has manufacturing footprints in 5 different countries - India, Nepal, Bangladesh, Kazakhstan (Central Asia) and Serbia (Europe). CG Foods India produces Wai Wai in seven different locations across India and employs more than 3000 people directly. Its famous product Wai Wai noodles is sold in more than 50 countries. In 2020, more than 2.5 billion packs of Wai Wai no
Center Fruit
Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Swastima will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong.
All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way. Center fruit’s new advert showcases a similar slice-of-life scenario. The character played by Swastima is seen in a situation of extreme boredom, waiting for a bus that has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits. Her vibrant spirit helps her add enthusiasm and joy to the waiting time of her fellow passengers as well. True to its proposition, Center Fruit comes to the rescue of one and all delivering the brand promise of mood upliftment.
RuPay aims to gain traction with the India diaspora who believes in the Power of India Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally by
Updated: Mar 8, 2021 4:52 PM
Kunal Kalawatia, Chief of Marketing, NPCI talks about the growing need for contactless payments, technological innovations in digital payments, expansion plans and more.
How has consumer behaviour towards digital payments evolved in the last year?
Digital Payments have been fulfilling the deep need of consumers like ease, speed, and safety. The growth was accelerated and UPI (Unified Payment Interface) in particular. We saw rapid adoption during the pandemic with over 2 billion transactions per month. The pandemic has added hygiene to the need of the consumers and making payments through UPI, RuPay Contactless and NETC solves this need. For the first time, consumers are actively seeking Digital Payments. Th
Chapek was speaking at the Morgan Stanley Technology, Media, and Telecommunications Conference by
Updated: Mar 5, 2021 11:02 AM
Walt Disney Company CEO Bob Chapek has said that the company is satisfied with the way business has unfolded in India and Southeast Asia.
Speaking at the Morgan Stanley Technology, Media, and Telecommunications Conference, Chapek said that Star India has a powerful content engine across sports and entertainment. He also said that Star is the biggest broadcaster in India. First, from a broadcaster standpoint, it s India s number one broadcaster. India s one of the few markets in the world, where television viewing is actually up. We ve got the leading sports portfolio in India, which is, as you know, critically important there. And we ve got the leading local content engine with Fox Star Studios. So even just from a studio standpoint, it s a very vibrant business, he said.
Sachin Tendulkar partners with Unacademy Unacademy learners will be coached and mentored by the legend through a series of live interactive classes by
Updated: Feb 23, 2021 10:31 AM
Unacademy, has announced that it has signed a strategic partnership with cricket legend Sachin Tendulkar. The vision of this partnership is to provide holistic learning for Unacademy Learners.
As part of the deal, Unacademy learners will be coached and mentored by the legend through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform. The iconic cricketer has been roped in to serve as a brand ambassador for Unacademy.