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THE insurance industry throughout the Association of Southeast Asian Nations (Asean) earmarks at least a week in the month of October for the celebration of Insurance Consciousness. The Philippines decided to dedicate the whole month of October to give ample time to hold several events that will further enhance the consciousness of insurance. Several activities were lined up by the various associations in the industry, led by the Philippine Insurers and Reinsurers Association (PIRA) and the Philippine Life Insurance Association (PLIA). PIRA chose the theme Strengthening Disaster Preparedness and Resilience through Insurance. To kick off the month-long celebration, a Mass and opening ceremonies were held at the Makati Sports Club, attended by Insurance Commissioner Reynaldo Regalado and officers, intermediaries and employees from the insurance industry. PLIA held a golf tournament, whereas PIRA held a bowling tournament, which drew around 60 bowlers. Some executives were guests on the