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Study looks at delivery drivers becoming salespeople to increase revenue

Study looks at delivery drivers becoming salespeople to increase revenue
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Driving more accurate reviews in hospitality | By Chris K Anderson – Hospitality Net

The voluntary nature of online customer review platforms allow customers with strong opinions to self-select their own participation, resulting in an underreporting of bias. Because of this, when looking at online hotel and lodging reviews, consumers and even hotel management know to take stars, or lack thereof, with a grain of salt.

Christopher Anderson s faculty page for the Cornell SHA

Biography Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main research focus is on revenue management (RM) and service pricing. He actively works with industry, across numerous industry types, in the application and development of RM, having worked with a variety of hotels, airlines, rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Anderson s research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the School of Hotel Administration, he teaches courses in revenue management and service operations management.

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