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Researcher develops model of influencer importance within Instagram networks

Researcher develops model of influencer importance within Instagram networks
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Jensk perretInternational school of managementInternational journal of electronic marketingInternational journalElectronic marketingInternational school

Developing brand relationships through social media communication: A cross-cultural comparison

Developing brand relationships through social media communication: A cross-cultural comparison
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Omar aliMarsela thanasi boAyse begum ersoyInternational journal of electronic marketingAmerican university of the middleCape breton university in nova scotiaInternational journalElectronic marketingAmerican universityMiddle eastKuwait ayse begum ersoyCape breton universityNova scotia