Global Hospitalityâs Zero Hour From:
As approved vaccines are distributed as a priority to essential workers worldwide and soon to the general population, the decimated hospitality industry, many of whom are holding onto their fingertips at the edge of a financial abyss, will try to meet the pent-up demand by travelers whose disposable income during the lockdowns were not adversely affected and who can afford to travel.
However there are unique factors in the industry that sets it apart that will make its recovery will be extremely asymmetrical due to non-economic, non-quantitative factors.
The Traveler s Perspective
Vacation plans for tourists, and to a lesser extent for business travelers, are heavily based on word-of-mouth references and recomm