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Consumer demand for sustainable packaging holds despite pandemic

Dive Brief: Two-thirds (67%) of consumers consider it important that the products they buy are in recyclable packaging, and the same percentage consider themselves environmentally aware the same share as before the pandemic, according to Trivium Packaging’s 2021 Global Buying Green Report. The report is based on a survey conducted with Boston Consulting Group with 15,000 consumers in Europe, North America and South America.  More than half (54%) take sustainable packaging into consideration when selecting a product. Younger consumers  those 44 years and younger   are leading the charge, with 83% reporting that they are willing to pay more for it, compared to 70% of all consumers. However, the pandemic has caused about one in three consumers to lower the importance they place on sustainable packaging.

International Aluminum Institute outlines 3 pathways for greener industry

The International Aluminum Institute published a report outlining how the aluminum industry can reduce its emissions. Manufacturers of metals are increasingly under pressure to modernize their production processes and make them “greener.” In recent coverage, MetalMiner’s Stuart Burns has touched on China’s latest Five-Year Plan and its environmental implications for the country’s massive steel and aluminum sectors. Producers in Europe, meanwhile, have argued the continent’s stricter environmental standards and regulations put it at a competitive disadvantage. On the other hand, decarbonizing and becoming “greener” is also becoming more and more of a branding opportunity. “Rusal is at the forefront of promoting its primary metal as coming wholly from renewable (hydroelectric) sources,” Burns wrote last September. “European metals producers may not have such a clear advantage in terms of power supply.”

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