Lodging Interactive Celebrates 20 Years of Digital Success
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SMERF Booking Opportunities Are Back
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
The Current Role Of Guest Reviews In The Hotel Industry
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Guest reviews and responding to them have always been a vital part of the hotel industry. They are a way for travelers to share their experiences with other potential hotel guests, and they can be used not only by future travelers but also by competing hotels to see what others are saying about them so that they may improve their own services.
But in today s Covid recovery environment , there is an increasing shortage of qualified labor for hospitality-related jobs including hotel management which means there isn t enough time or manpower to respond to guest reviews as quickly as before. This can affect future hotel bookings, which is something that many hotel managers are concerned about as they strive to maintain occupancy levels well beyond the predicted booming summer season.
Lodging Interactive’s RFPAssist Generates SMERF Event Leads To Hotels
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Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced that, RFPAssist, its lead generation service now delivers SMERF (Social, Military, Educational, Religious and Fraternal) event sales leads to hotel sales teams. Originally developed to capture wedding sales leads, the service has now been enhanced to capture opportunities in other SMERF markets. Our RFPAssist event lead generation service has proven to be extremely effective in driving wedding and catering leads to our hotel clients, generating on average 50+ new wedding leads a month, said DJ Vallauri, Founder, President and CEO of Lodging Interactive.