ADOC plans to spend $1.5M on marketing firm
Legislators upset about ADOC PR contract By Lydia Nusbaum | April 1, 2021 at 8:08 PM CDT - Updated April 1 at 8:08 PM
MONTGOMERY, Ala. (WSFA) - The Alabama Department of Corrections plans to contract out with a marketing firm for $1.5 million to help manage the many challenges it faces.
The ADOC has contracted out with the company Markstein Consulting for the past year, which has cost the state $600,000. However, the department has amended that contract to bump the cost to $1.5 million.
“Given the complexities of the longstanding challenges facing our correctional system, coupled with the need to operate with speed and urgency to address these challenges and communicate with the public, our communications partner’s services are critical to the ADOC’s overall transformation and ability to share information effectively and transparently around complicated issues of public concern,” said Interim Departmental Spokesperson Kris