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Augmented reality can expand audiences and set newscasts apart without breaking the bank Meteorologists who embrace augmented reality can enhance their storytelling and keep viewers, particularly younger demographics, tuned in, and not just on TV, according to experts who participated in a TVNewsCheck Webinar, The New Weather Storytelling with Augmented Reality. Talent coach and consultant Tim Heller, of HellerWeather, showed a scene he created while working at Disney-owned KTRK Houston, to explain how AR draws viewers into the presentation. By The Weather Company | November 30, 2020 | 5:00 a.m. ET. Meteorologist Tim Heller stands behind a knee-high graphic model of the Houston cityscape, describing a weather pattern that often brings precipitation to the metropolis. Cumulus clouds rise before him and, as he glides his hand across the scene, cool air slides underneath them, causing nimbus clouds to form and raindrops to begin falling onto the skyline an effective visual that

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