When newly founded haircare brand OurX chose the tagline “not for all hair types,” they meant much more than the implied “for us, by us” that already means so much to Black consumers when it comes to hair and beauty. Yes, OurX is a Black-woman-owned brand created to elevate textured hair care in the same… Continue reading We Tried OurX’s Revolutionary Customized Hair Care Experience And Learned More About Our Hair Than Ever