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The crossover between a lightsaber and Coca-Cola bottle was a phenomenal hit. The Coca-Cola Company sealed a sponsorship deal with Disney for the final installment of the Star Wars franchise’s sequels in 2019, eventually giving birth to the iconic lighted Star Wars: The Rise of Skywalker Coca-Cola No Sugar bottles, a fresh and creative take that combined the Star Wars universe’s most famous artifact the lightsaber with the Coke bottle. A cultural cross-over between the two ‘universes,’ the lighted Star Wars: The Rise of Skywalker Coca-Cola No Sugar bottle featured a revised version of the global packaging and the lightsabers to the franchise’s main characters on the labels.

James quinceyKathleen kennedyMarketing communicationsCola companyCoca cola companyStar warsSkywalker coca cola no sugarLim kean yewIntegrated marketing communications directorSingapore awardக்யாத்லீந் கெந்நெடீசந்தைப்படுத்தல் தகவல்தொடர்புகள்கோலா நிறுவனம்கோகோ கோலா நிறுவனம்நட்சத்திரம் போர்கள்சிகயுவாழ்கெர் கோகோ கோலா இல்லை சர்க்கரை