At the beverage company. A 19year cocacola veteran. Most recently president of the companys european arm. Shares are basically flat today. Year to date they are down a bit by about 2 . Sara eisen is with us live this hour from the new York Stock Exchange. Sara, this isnt only a story about coke today. A big controversy erupting over the Health Impact of the soft drinks. Yes. Scientists at the center of this weeks coke controversy is speaking out. Dr. Jaimes hill at the universiy of colorado says the recent media reports on his work vastly oversimplify a complex issue, he says, of fighting obesity. Coke has faced a firestorm of criticism this week after the New York Times reported monday that coke is secretly funding dr. Hills work which says that obesity is mainly caused by lack of exercise, not diet, not calories like those in sugary drinks. Well, thats not entirely true, says dr. Hill. He says diet is a critical component of weight control as are exercise, stress management, sleep an