Gaming meets the real world in latest Budget Direct Sarge and Jac creative
April 30, 2021 10:23
Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.
The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.
“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer.
Mumbrella360 returns as an in-person event in 2021
Mumbrella360: Reimagined will take place on 13-15 July this year across three individual venues in Sydney’s CBD – the Hilton Hotel, the Four Seasons and the Sheraton Grand Hyde Park.
Menage, R/GA’s regional group director APAC, will share insights on how to build an EDI (equality, diversity and inclusion) system that works.
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R/GA’s Millie Menage
She will illustrate how inclusive and diverse advertising really is and how the system as it stands today is fundamentally flawed. Menage will also unpack striking statistics followed by the three key items she believes the creative industry needs to be doing to create diversity and equality from the inside out.
Budget Direct turns to TikTok with news of monsters lurking in Australian cities
February 3, 2021 2:45
Budget Direct’s sci-fi themed marketing is coming to TikTok, with local creators banding together for ‘BD TV’ and reporting on sightings of giant monsters lurking in Australian cities.
Playing out on the content platform, the Budget Direct news team reveals the opportunity for Australians to win $5,000 dollars by visiting real-world murals depicting a giant lizard fighting a robot and creating a TikTok crying out of the brand to save them.
The social campaign takes inspiration from the latest adventure of Budget Direct’s Sarge and Jac, helping unwitting drivers caught in the cross fire of the giant lizard and robot’s battle.