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A recent Globe Street article chronicles observations from industry professionals that hotels are now a ‘hot’ asset class and a good long-term investment due to a ‘compelling growth story’.1 This is excellent news for CBRE hotel clients who own or invest in hotel property if near-term economic problems do not become long-term ones. The headliners include historic inflation with associated interest rate increases and a slow-growth economy elevating recession probabilities. Erosion of savings and growing debt loads signal softening consumer discretionary spending while the latest earnings reports don’t bode well for corporate travel budget health. The assertions in the Globe Street article may be correct although empty without the support of a well-reasoned growth story. I agree with the claim that hotels are a good longterm investment, and I have a growth story that supports the claim.