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Meta Adds New Lead Generation Tools on Facebook
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Amazon Is Rolling Out Tools to Help Sellers Connect With Customers Over Email
With its new Tailored Audiences tool, Amazon aims to help its sellers better reach their customers. It may encourage some to stay on the platform.
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Meta s New Small Business Service Offers Greater Access to First-Party Customer Data--and It s Free
iOS 14 has made it harder and more expensive for small businesses to successfully advertise on Facebook and Instagram. Meta's new tools for its business accounts aim to make lead conversion easier.
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Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign
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