Paid for by Facebook2020-09-16T19:57:00+01:00
How do you measure a piece of paper?
It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer.
Research reveals that shoppers are now less likely than ever to be influenced by print marketing. For example, only 3.6% of UK consumers will take action from a piece of direct mail, while 26% will either recycle it or throw the piece of paper away.