Synopsis
The Love Runs Deep challenge has established the intensity of the unspoken bond between Instagram creators and their followers. This robust connection, in turn, can help brands move business outcomes.
ET Spotlight
October 2020 saw a new movement in the world of brands, as Instagram launched, ‘Love Runs Deep’ challenge. With the aim to provide brands with the power of authentic storytelling that moves business outcomes via creators on Instagram, the marketing industry was invited to send their brand briefs. The challenge aimed to bring forward the power of love between Instagram creators and their followers through passion, relevance, trust and authenticity! In December, the challenge was concluded with the declaration of the winners.