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Selling Hope? The Dark Side of the Self-Help Industry
Rise of the manifestation gurus.
Rise of the manifestation gurus
So, you want to change your circumstances? Step right up the world of self-help awaits your commands (The genie in the lamp). The self-help industry is expected to reach revenues of $13 billion-plus in 2022. Now, that’s a lot of Benjamin’s for the gurus. These revenues are generated through webinars, courses, audio, training, seminars, books, and coaching. How is the industry growing so rapidly? Are we all broken?
Remember the self-help industry needs you to be unhappy to connect with your vulnerabilities. Did I say they are masters at it? From ad campaigns, digital marketing, inspirational quotes, gold memberships, the secret, manifestations, law of attraction, elite networking, and subliminal messaging that targets all your emotions.