Old El Paso puts the fun back in Friday’s with latest campaign Print
17th February 2021
Old El Paso is kicking off a “Fajita Friday” campaign to “help the UK reclaim the best night of the week”.
The “Unbox (Fajita) Friday” campaign consists of influencer activity, such as online food and recipe content and a “variety of ‘Unbox Friday’ Instagram GIFs and stickers”, as well as a partnership with the Hits Radio Drive Show and Kiss radio.
The radio partnership is running until 12 March and is “expected to see Old El Paso reach more than nine million of its 15-years old and over audience, and more than seven million 21- to 54-year-olds”.
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