It s no surprise that when something is created, it s usually based on something else. In this case, the designer that works for Nike named Niek Pulles noticed that tendency with shoes and cars. The artist saw that many vehicles, their shape, design, and colors, are very similar to footwear design and vice versa. So he decided to put them side by side and share this discovery with the world on his Instagram page.
He told
Bored Panda: Well, it’s more like brainstorming and a personal visual puzzle. I love to tell stories. I’m a designer and currently work for Nike. So it’s more like sneaker research combined with my love for car design. I find similarities in the world of sport and the automotive industry. It’s all about speed and construction. Both are art forms, timeless sculptures. That’s what I love about it and that why I started this research. Niek for Speed is my platform and brainfart doing creative research.