In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219m in sales from livestreaming. Of these, $52.4m of sales came from a single influencer. Emerging Communications’ marketing executive Michaela Zhu questions what livestreaming is, and how businesses can capitalize on its stratospheric rise.
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Kanye West Says He Made It To Chicago s Birthday Party All Thanks To Travis Scott perezhilton.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perezhilton.com Daily Mail and Mail on Sunday newspapers.