Meiyume, a partner and orchestrator in everything beauty, delivering end-to-end solutions covering packaging design, engineering, manufacturing, formulation, filling, and retail implementation has enabled the turnkey launch of Douyin’s new fragrance line - EMOTIF. Explanations.
The Vision
Douyin (抖音), the Chinese version of TikTok, is expanding its music-related products and merchandises into the fragrance market. The company planned to launch its own fragrance line for a contemporary.