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The USPTO refused to register the mark ELLA FRESH in the design form shown below, for "fresh fruits and vegetables" [FRESH disclaimed], finding confusion likely with the registered mark ELLA ROSE FARM.

Cindyb greenbaumJeffrey oakesInnova agri bio parkInnova agri bio park limitedCited markAttorney jeffrey oakesExamining attorneyActual confusionTtablog test is ella fresh amp design for fruits and vegetables confusable with rose farm flowersIntellectual property