– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.”
Rebranding exercises: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
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With a world-record pyrodrone performance over Incheon, South Korean automotive manufacturer Kia unveiled a rebranding, concocted with Innocean Worldwide, that is meant to signify a bold transformation.
The new logo and a new tagline, Movement that inspires , express the Hyundai-owned company s ambition to establish a leadership position in the future mobility industry by revamping nearly all facets of its business .
The company said the rhythmical, unbroken line of the new logo conveys its commitment to bringing moments of inspiration , while the logo s symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers, the company added in a release. See below for a video about the logo s inspiration.
COVID-19 Clears the Way for Advent of ‘Alpha Era’
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This photo, provided by the Daejeon Metropolitan Office of Education, shows students preparing to take the College Scholastic Ability Test at a high school in Daejeon, 164 kilometers south of Seoul, on Dec. 3, 2020.
SEOUL, Dec. 18 (Korea Bizwire) The outbreak of the COVID-19 pandemic that swept across the globe in 2020 is expected to lead to the advent of the so-called ‘Alpha Era.’
South Korean advertising agency Innocean Worldwide Inc. said in its latest report that it identified four noteworthy trend categories – individual, organization, place and life – on the basis of an analysis of 19 million online posts created during the January to October period of this year.