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Songs of success Updated Feb 17, 2021, 12:01 am IST Telugu movies appear to be riding on the success of songs which become superhits before the films are released  A still from ‘Neeli Neeli Akasam’ song from the movie 30 Rojullo Preminchadam Ella Lately, chartbusters seem to be having more traction than star power in Tollywood. The big success of movies like 30 Rojullo Premichindam Ella and the much-hyped Uppena have caught the attention of viewers with their songs which attracted millions of views on social media before drawing crowds to the theatres in the last few weeks. “Uppena and 30 Rojullo… revived the genre of pure love stories in Telugu cinema, and both turned out to be big money-spinners, thanks to their soulful music,” says producer Lagapadati Sridhar, who feels ‘a million views’ is the new yardstick for success. “A mellifluous song reflecting the soul and spirit of the story is bound to strike a chord with music lovers initially, and then draw crow

Sid sriramLagapadati sridharVijay devarakondaGopi sunderMunna dhulipudiMahesh babuNaga shauryaRojullo preminchadam ellaPriyathama majiliKothaga rekkalochenaAdiga ninnu koriRojullo premichindam ellaGopi sundarAkhil akkineniNeeli akasamAnup rubens