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Drinking at home was once a guilty pleasure. Now everyone from bored homeworkers to professional influencers is swapping cocktail recipes and photos of colourful aperitifs. Is gin o’clock turning into unhappy hour?

United kingdomCity ofAndrew misellCatrin robertsKate mossDavid powlsonCatherine grayRichard colesInka kukkamUniversity of sheffieldAlcohol research groupAdvertising standards authorityScottish gin societyRev richard colesRadio timesAlcohol change united kingdom