Jar mandates Initiative Media as its media agency on record adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Mumbai: Homegrown savings and investment app Jar has onboarded Initiative Media, the full-service media arm of Mediabrands India as its media agency on record, following a multi-agency pitch. The account will be managed by the agency’s Bengaluru office, with a focus on both digital and offline media duties. Jar aspires to carve out a unique niche and hold a substantial market