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Between the marketing strategy and October release date for A24’s latest, “Lamb,” it would be natural to assume that this is a horror film meant to take advantage of the spooky season. What a disappointment, then, that “Lamb” turns out to be a bait and switch.
Between the marketing strategy and October release date for A24’s latest, “Lamb,” it would be natural to assume that this is a horror film meant to take advantage of the spooky season. What a disappointment, then, that “Lamb” turns out to be a bait and switch.
God only knows what’s going on in this gorgeously unnatural trailer. A24 By Brad Gullickson · Published on July 29th, 2021
Welcome to Shot by Shot, our ongoing series of movie and TV trailer breakdowns. We’re constantly scouring for perfect shots, and in this column, we share our favorites and discuss them. In this entry, we wander into the weird that is the Lamb trailer.
No one wants to talk about what’s going on in
Lamb. The film premiered at Cannes earlier this year, and critics were weary with the spoilers. It’s one of those films you just gotta see to believe. And, based on what we’ve got here in this trailer, um, yeah, we can’t argue with that. We’re not sure what we got here, actually, but it’s unnerving as hell, utterly gorgeous, and disturbingly inviting. Basically, it’s an A24 movie! We gotta get it in our eyeballs.