response to information introduced into the system. and you see this actually happening throughout 2016 and 2017. i had a piece talking about the release the memo campaign where you saw exactly that happening where once this information was sort of put into a prepared information environment, people knew exactly how to react and what to do with it. and i think we really just need to pay more attention to the fact that this is information warfare, it is not advertising, facebook will keep talking about the ads from the russians, this isn t about ads, this is deliberative deceptive campaigns trying to change how americans think. does this show russian and the putin are better at this type of information scyberwarfae and even go so far to say that basically, russians should be perceived as being guilty and then proven innocent, not the