social networks is unsatisfactory at best the facebook cambridge analytical scandal has brought the issue back to the fore it s time users reclaimed control of their data. every move we make online leaves a data trail social networks apps and information brokers collect those data and trade them. according to estimates trading generates around one hundred twenty billion euros a year worldwide and that number is rising the business model behind it to make users transparent without their realizing it. and this is one of the biggest risks with our lack of privacy on the internet is that things happen without us knowing we are denied credit or refused we re not shortlisted for a job or or something like that has happened without us knowing because somehow information about us has been got access to and then use out of context. but what
has brought the issue back to the fore it s time users reclaimed control of their data. every move we make online leaves the data trail social networks apps and information brokers collect those data and trade them. according to estimates data trading generates around one hundred twenty billion euros a year worldwide and that number is rising the business model behind it to make users transparent without their realizing it. and this is one of the biggest risks with our lack of privacy on the internet is that things happen without us knowing we are denied credit or used where we re not shortlisted for a job or or something like that is happening without us knowing because somehow information about us has been got access to and then use out of context. but what data do facebook and google collect it s possible to download a copy of your personal information although if you have an account with google that data alone could be several gigabytes. google saves all of our searches.