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Businesses are unimpressed with B2B gated content – Channel EYE

Businesses are unimpressed with B2B gated content – Channel EYE
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Emma moormanInforma tech marketing services productInforma tech trust in marketing indexInforma techMarketing services product director emma moormanInforma tech trustMarketing index

Informa Tech: 71% of senior business technology decision makers are disappointed with B2B marketing content

Informa Tech: 71% of senior business technology decision makers are disappointed with B2B marketing content
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Baden wübergUnited statesUnited kingdomCity ofEmma moormanMarketing indexInforma tech marketing services product directorInforma tech trust in marketing indexNew informa tech trustInforma tech trustInforma techMarketing services productTech trustContent marketing world

71% of senior business technology decision makers are disappointed with B2B marketing content

New Informa Tech Trust in Marketing Index reveals overall score of 61 out of 100 in assessing the state of trust between marketers and B2B technology

City ofUnited kingdomUnited statesEmma moormanMarketing indexInforma tech marketing services product directorInforma tech trust in marketing indexNew informa tech trustInforma techInforma tech trustMarketing services productTech trustContent marketing worldThailand business