UK Competition and Markets Authority CMA, Ofcom, Advertising Standards Authority ASA published joint note outlining regulatory framework to combat hidden advertising on social media platforms. Report addresses consumer protection concerns.
The Advertising Standards Authority (ASA) has launched a dedicated page on its website to highlight individual influencers who, despite being put on notice that they would face further penalties if they did not follow the advertising rules, have repeatedly failed to disclose when their Instagram posts are ads.(1)
In March 2021 the ASA published its Influencer Monitoring Report, which examined levels of ad disclosure on Instagram on 122 UK-based influencer accounts. It discovered inconsistent disclosure through Stories, posts and Reels, with the rules being followed (when posts were ads) only 35% of the time. In response to ongoing rule-breaking following this monitoring sweep, the ASA has launched a non-compliance webpage that will name influencers who have broken the rules.
Geordie Shore and TOWIE stars among influencers called out for breaking ad rules campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.