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Big brands could pivot easily if TikTok goes away – NBC10 Philadelphia

Big brands that rely on TikTok to reach younger consumers don't seem to be panicking as they wait to see what Washington does. But they are planning.

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Big brands could pivot easily if TikTok goes away For many small businesses, it s another story, ET Retail

Tiktok: Smaller firms and solo entrepreneurs are bound to feel more pain in the event of a breakup. But if the popular video-sharing service remains under Chinese ownership and Congress bans it, many companies would learn to get along.

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Big brands could pivot easily if TikTok goes away For many small businesses, it s another story – The Mercury

A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company to sell its stake in the platform or face a nationwide ban. Big brands that have relied on TikTok videos to reach younger consumers do not appear to be panicking as they wait to see what happens. But they have started planning. Some are retooling promotional campaigns originally intended just for TikTok. To mitigate any risks, many companies are researching alternatives and prioritizing influencers who have sizable followings on multiple social media networks. Industry analysts say it will be more difficult for smaller firms and solo entrepreneurs to rebound if TikTok goes away.

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Big Brands Could Pivot Easily If TikTok Goes Away For Many Small Businesses, It s Another Story - e l f Beauty (NYSE:ELF)

NEW YORK (AP) — If content creators and corporate executives made TikTok videos about the platform's possible U.S. demise, disco diva Gloria Gaynor's "I Will Survive" could supply the soundtrack.

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Big brands could pivot easily if TikTok goes away For many small businesses, it s another story

Big brands could pivot easily if TikTok goes away For many small businesses, it s another story
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