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PR in the hospitality industry: Creating precious memories

Is PR an art or science? Industry practitioners would generally say it is both. Carly Smith of BlueSky PR in UK says that it is an art:  uch as flexibility amid constant change, mentoring, strategic thinking, honesty and accountability are at the very core of our roles. And while machines…

Creator and Influencer Council of the Philippines launches first face-to-face general membership meeting

The Creator and Influencer Council of the Philippines (CICP) launched its first face-to-face general membership meeting with the theme, "From Memes to Videos: The Story of Trendjacking by PGAG." The event featured well-known personalities behind the company PGAG, one of the country's fastest-

The future of travel in a post-pandemic world

Local and foreign climes always get a buzz from a heap of Filipino travelers who seek for fun adventures and extraordinary encounters. Amid the peak of the pandemic, tourists and locals alike were compelled to change gears and reinvent their plans.  But after a long period of being restricted and

Over 100 content creators expected to grace hybrid event

BaiCon Infest, a gathering of content creators and influencers, started in 2018. In 2019, it held a big event at Sky Hall Seaside Cebu with 72 content creators. In 2020, it was a virtual event with 108 creators. This year, over 100 creators are expected to grace the hybrid staging…

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