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Lars Ullrich
Three megatrends are shaping the auto industry: electro-mobility, automated driving and the connected car. This is welcome news for Infineon given that all are heavily reliant on sensors. Continuing just-auto/AIC s series of interviews, Matthew Beecham spoke to Lars Ullrich, Vice President of the Automotive at Infineon Technologies Americas about developing semiconductor solutions for automotive applications.
What areas of your automotive business are you particularly well positioned in the market place and which show most promise for growth in 2021?
The acquisition of Cypress Semiconductor in 2020 strengthened Infineon s ability meet customer requirements as the industry responds to three megatrends. We see these as the move to zero emission transportation systems; the fact that the car remains a car; and that there is steady evolution to platforms where the driver will become a passenger.