Infegy’s Trust Index gives a look into the companies with the highest trust levels based on its analysis of social media conversations. This leads to the question: How, exactly, do we measure trust? Is quantifying it even possible?
Sustainability plays a key role in today's beauty industry. Symrise’s Consumer & Market Insights department is closely following this topic and its evolution over time. Thanks to Infegy Atlas, a social listening platform1, we studied the mentions of “sustainability” on social networks during 3 periods of 3 years (2012 to 2015, 2015 to 2018 and 2018 to 2021).