New York, New York (PRWEB) February 15, 2022 The Promotion Optimization Institute (POI), the leading resource for enterprise planning, trade marketing,
Forty-five Percent of CPG Manufacturers are Unable to Optimize Pricing, Trade Allocations and Go-to Market Strategies
Share Article
The annual Promotion Optimization Institute State of the Industry report found that traditional CPG manufacturers need to transform their enterprises to drive efficiency, effectiveness and profitability
POI research demonstrates that CPG leadership can no longer use historical practices to grow a profitable business due to industry shifts. Retailer and manufacturer operating models were not originally built to handle today’s industry complexity. NEW YORK (PRWEB) February 01, 2021
The Promotion Optimization Institute (POI), the leading resource for enterprise planning, trade marketing, RGM, and merchandising executives, today released the sixth annual POI 2021 State of the Industry Report. Forty-five percent of CPG manufacturers surveyed reported that their headquarters’ support t