ment in conventional systems. it takes a lot of money to develop it. they are taking a risk in the market. nissan is taking a huge risk. they are the first player out there with a good ev. the next guy to come along could have a better ev. so all the money they spent is at risk. thomas is talking about the leaf market. your thoughts on that car? isn t that the first full plug-in, no hybrid. the leaf was the first one to make it to market. mitsubishi came out with the eye. the thing is in the next two years, we re going to have something like 20 electric cars available on the the market. so nissan did make a big gamble with it. but they will all gamble to a certain extent. you can go to a ford dealer, honda, you ll be able to get an electric car anywhere. availability is not going to be the problem. the problem is just people going
of not doing it. and one thing we talk about a lot in the book is the breach of price integrity in the pricing of oil. the offbalance sheet accounting for the cost of the war. how much does the transition to new vehicles, or much is the transition prevented by the subsidization of carbon fuel? even today as mark said with the gas price in this country, electric prices are a break even with gasoline. if you re looking in europe, it should be a no brainer to drive home. but the industry isn t really geared up for it. the car makers haven t bought into it. it takes time to settle people on a new technology than different. why are the car makers not buying it? they have a lot of invest
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inventory. it s made a loyal customer out of rancher jay hogan. they make them any way you want them and they know what i want and so i don t got to screw with the ropes when they come. they are just how i want them. cowboy cordage is now one of the industry s leading distributors. they sell direct to consumer but have ropes stocked in supply stores like smith and edwards. i would think they would be in the top five. i know with the poly, they are the main distributors. the brand includes the original rope line rocky mountain ropes, as well as two other brands that they acquired over the years. it s their consistent quality that has the old timers coming back and the way they reach some of these customers hasn t changed a lot over the years. a lot of our industry isn t necessarily on the web yet, we re a little behind with the farmers and ran offers. some don t have internet service so we wanted to have a nice catalog, to have our name be out there. we wanted to pull the bran