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result, they were drinking more premium, more luxury having deeper knowledge of quality. so it s really eouraging as we think about the industry consumers are looki f great quality products. i want you to also speak to somethinge saw heron one of the programs you guys have, finished business working directly with minority owned businesses and perhaps looking how luxury can be exclusive but not in a way that cuts out peop s opportunities. during the pandemic, it was obvious black americans, latin x americans, asian-americans were getting hit harder by the pandemic so we found we had a responsibility really to pay back into the communities that were a big part. what unfinished business is it s a pgram that essentially gave grant money to small business owners who black owned businesses, latin x owned businesses and asian owned businesses and to date we ve

Industry consumersBlack americansLatin xAsian americansSmall business ownersGrant money