6 Marketing Challenges Manufacturers Struggle With (And How To Fix Them)
In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share.
Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers.
Here are the most common marketing challenges manufacturers struggle with and how to fix them.
1. Building Email Contact Lists