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Indrajit Ghosh, the brandâs global head â marketing communication and design, talks about the ideation of the ad and the demand for biryani in lockdown.
Cloud kitchen restaurant company Rebel Foods is out with a new campaign for Behrouz Biryani. Conceptualised by Tilt Brand Solutions, the campaign moves Behrouzâs narrative from a âSecret Biryani recipe crafted 2,000 years ago in an estranged kingdom of Behrouzâ to âThe Royal Biryani that makes an occasion/moment specialâ.
The 45-second-long film features a newly married couple, who decide to celebrate the new beginnings in an orphanage, serving biryani to the kids.