A lot of people do not understand how they can use copyright law to protect their intellectual property. Yet, a lot of creative products actually count as the creator’s intellectual property, which can have financial value through the licensing industry’s rights sales market.
Southeast Asia’s licensing industry market is estimated to have reached more than Rp 140 trillion (US$10.4 billion). This demonstrates the licensing industry’s promising economic potential through rights sales of intellectual property, mostly comprising creative works. Apparently, creative works, such as music, film and books, have gained even more popularity among consumers during the COVID-19 pandemic, a time when they have limited entertainment or activity options while being stuck at home.