Southeast Asia beauty landscape is very diverse, from premium top-notch skincare in Singapore to affordable makeup in Thailand, or halal-certified hijab experts haircare brands in Indonesia. But one thing these beauty markets have in common, except for its diversity and the concern for hot climate and pollution, is the booming of its local brands.
Zap Beauty Index 2023 indicated that 96.8 % of Indonesian women have used local skincare brands in 2022, and 19 % use only local skincare. The.