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Article - The Most Revenue Optimized Place on Earth - By Rikki Cavanagh - Next week I am visiting Walt Disney World with my kids and their best friends. While I ve managed to book our flights, car rental, lodging and park tickets with money to spare, there are a lot of unknowns to be accounted for, and this is largely due to revenue management practices. Here are a few examples of how my family was directly affected by the practice I love so much, and how we expect to be affected on site.

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