Nike’s 50th-anniversary campaign, directed and starring Spike Lee, delivered the highest traffic ever recorded to its shopping apps, according to its chief executive John Donahoe.
Nike’s 50th-anniversary campaign, directed and starring Spike Lee, delivered the highest commerce app traffic ever recorded, according to its chief executive John Donahoe.
It’s almost time to crown Brand of the Year, a new category at The Drum Awards for Marketing. The shortlisted brands were voted for by The Drum’s readers and industry judges as their leading brand in the world of marketing.