Search A few Indian independent artistes who are making the right noises on Spotify Spotify RADAR India witnessed a more than 500 per cent increase in followers since its launch in May 2020 Mathures Paul | | Published 17.05.21, 11:10 PM
In February, Spotify completed two years in India and, of course, much of the streaming happened around Bollywood and film music. But an equally important figure that came to the fore has to do with Spotify’s playlist Indie India, which grew by a whopping 90 per cent year on year (February 2020 to Februrary 2021). And Spotify RADAR India witnessed a more than 500 per cent increase in followers since its launch in May 2020. RADAR? It highlights rising stars globally. Here are a few artistes you should listen to pronto!
Ritviz, creator of ‘Hindustani dance music,’ almost matched touring income with streaming last year.
MUMBAI In India, a country where the average payout rate for an audio stream is 10 paise ($0.0014) about half what Spotify pays artists in the U.S. most independent musicians struggle to make rent from their plays on the nine main streaming platforms.
An exception is Ritviz Srivastava, a 24-year-old composer, producer and singer, and the creator of a sub-genre of Hindi electro-pop he calls “Hindustani dance music.” In 2020, Ritviz, who is known artistically by his first name, made almost as much money from streaming as he did from touring in 2019 a notable feat considering he’s one of the busiest live acts in India, playing nearly 70 concerts a year.
A Stream Come True: Spotify Celebrates 2 Years in India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.