Mixed alcoholic beverages including White Claw and Truly hard seltzers have in recent years exploded in popularity, and wholesalers – the middlemen between manufacturers and retailers – all want a
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Mixed alcoholic beverages like hard seltzers have exploded in popularity, and wholesalers all want a piece of the pie. Senate Bill 1544 would open sales to all wholesale types and has already reopened industry squabbles over who gets to sell what.