Investors are increasingly turning their attention towards small-town startups in India, with 90% of startups in 2023 emerging from Tier-II and Tier-III cities. These startups received around 22% of the total funding, and 44% of investors have made investments in these cities.
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The Madras High Court had in August 2023 dismissed petitions by the companies which included the likes of Bharat Matrimony, Shaadi.com, Unacademy as well as seeveral others against Googles in-app billing policy.